Barbie the brand had a ✨moment✨ in 2023. In 2024, it was time for the doll herself to take the spotlight.
As part of a hard-won pitch, we unearthed the insight that modern parents want so much more for their kids than just career success. This work transformed Barbie into a symbol of all the messy, multidimensional things that parents hope to give the kids (and people) in their lives.
Because when you give a kid a Barbie, you’re giving them so much more than a 7.25 ounces of plastic. You’re giving them limitless possibilities. 🌈
The reaction? 🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹
Agency Creative Credits:
ECD: Lauren Smith
CDs: Tahirah Edwards Byfield & Myself
ACDs: Kailey Riggen & Lulu Wimberly