Hi. I’m Maddie.
But my family calls me Gooey based on my resemblance to this Gumby character.
I'm a writer who's pretty into reading.
Got a book reco? My inbox is open: madeline.a.mcd@gmail.com
I'm also a visual thinker, tech enthusiast and strategically minded creative director who loves both the big idea and the killer execution.
I have a particular penchant for helping brands find their voice. I’ve quite literally written the book on brand tone for multiple household name companies.
My shower thoughts have been written up in all the major ad trades (e.g. Adweek, AdAge, Campaign) and the mainstream press (e.g. USA Today, Huffington Post, Fortune, The Washington Post) and gotten nods from various global award shows (e.g. One Show, AICP, Shortys, Graphis, Shots, Gerety Awards, AdStars, ADDYs) but the real feeling of success came when my Mom’s shutter installation guy told her about a great ad on TV and she got to say…
“my daughter made that.”
BRANDS:
United Airlines | See’s Candies | Google Home | Google Pixel | Marriott International | the truth initiative | Allstate | Coors Light | Dr Pepper | Snapple | Canada Dry | 7Up | Under Armour | Jeep | Ram Trucks
WORK:
Creative Director at 72andSunny: April 2021 - present
Senior Writer at 72andSunny: October 2018 - March 2021
Writer at 72andSunny: July 2017 - September 2018
Brand Creative/Writer at The Richards Group: June 2013 - June 2017
Vance & Betty Lee Stickell Intern, one of the top 15 AAF students in the USA: May - August 2012
EDUCATION:
University of South Carolina - Honors College
B.A. in Advertising, Summa Cum Laude
Outstanding Advertising Senior, School of Journalism and Mass Comm.
McNair Scholar - Full, 4-Year Merit Scholarship
Order of the Gamecock Award Recipient (sounds intriguing, no?)
Upright Citizens Brigade - Sketch Comedy
The Groundlings - Improv Intensive
AWARDS:
Clio Music - Bronze Music Supervision 2025
Clio Music - Silver Use of Music 2025
Anthem Awards - Silver Winner for Diversity, Equity & Inclusion in the Campaign - Brand 2024
Anthem Awards - Gold Community Voice 2024
Anthem Awards - Gold Sustainability, Environment & Climate Best Strategy 2024
Anthem Awards - Silver Sustainability, Environment & Climate Corporate Social Responsibility Awareness 2024
Anthem Awards - Silver Sustainability, Environment & Climate Partnership or Collaboration Awareness 2024
Anthem Awards - Silver Sustainability, Environment & Climate Campaign - Brand Awareness 2024
The Drum Awards - Winner Creativity for Good 2023
Campaign BIG Awards - Winner Travel & Hospitality 2023
Cresta Award - Social Impact Finalist 2023
Act Responsible CARE Award - Finalist (Only representative from the U.S.! ) 2023
Gerety Awards - Finalist 2023
Shorty Awards Gold Rebrand Campaign 2023
Shorty Awards Gold Rebrand Campaign 2023
Graphis Awards - Silver Film Craft
One Show - Shortlist Sound Design 2021
Ad Stars - Crystal - PIVOT Category 2020
Cresta Awards - Bronze - Covid-19 Special Category 2020
AICP - 2019
One Show 2019 - Film Writing Shortlist
One Show 2019 - Film Under 100k Budget Shortlist