Hi. I’m Maddie.
But my family calls me Gooey based on my resemblance to this Gumby character.
I'm a writer who's pretty into reading.
Got a book reco? My inbox is open: madeline.a.mcd@gmail.com
I'm also a visual thinker, tech enthusiast and strategically minded creative director who loves both the big idea and the killer execution.
I have a particular penchant for helping brands find their voice. I’ve quite literally written the book on brand tone for multiple household name companies.
My shower thoughts have been written up in all the major ad trades (e.g. Adweek, AdAge, Campaign) and the mainstream press (e.g. USA Today, Huffington Post, Fortune, The Washington Post) and gotten nods from various global award shows (e.g. One Show, AICP, Shortys, Graphis, Shots, Gerety Awards, AdStars, ADDYs) but the real feeling of success came when my Mom’s shutter installation guy told her about a great ad on TV and she got to say…
“my daughter made that.”
BRANDS:
United Airlines | See’s Candies | Google Home | Google Pixel | Marriott International | the truth initiative | Allstate | Coors Light | Dr Pepper | Snapple | Canada Dry | 7Up | Under Armour | Jeep | Ram Trucks
WORK:
Creative Director at 72andSunny: April 2021 - present
Senior Writer at 72andSunny: October 2018 - March 2021
Writer at 72andSunny: July 2017 - September 2018
Brand Creative/Writer at The Richards Group: June 2013 - June 2017
Vance & Betty Lee Stickell Intern, one of the top 15 AAF students in the USA: May - August 2012
EDUCATION:
University of South Carolina - Honors College
B.A. in Advertising, Summa Cum Laude
Outstanding Advertising Senior, School of Journalism and Mass Comm.
McNair Scholar - Full, 4-Year Merit Scholarship
Order of the Gamecock Award Recipient (sounds intriguing, no?)
Upright Citizens Brigade - Sketch Comedy
The Groundlings - Improv Intensive