Believe it or not, full color was a huge step forward for Coors Light in 2018. We infused much needed optimism and vibrance into a campaign that had previously dwelled on struggle and hardship. The brand refresh was written up in AdAge.
KEY TAKEWAY: Never wear shorts on a tech scout in New Zealand. I have permanent scars on my upper thighs from the appropriately named “cutty grass.”
*Also if you squint real hard, you can see me as a featured extra in one of the scenes in “Restless Spirit.”
Agency Creative Credits 72LA:
Creative Directors: Mark Maziarz, Ali Esterly
Writer: myself
Art Directors: Brooke Baty, Nick Marx
GCD: Galen Graham
CCO: Matt Murphy