United Airlines first brand campaign in a decade.
Every airline has a story. But not every airline is led by good. That’s what makes United’s story one you don’t want to put down. It spans passengers, continents, employees, and the future of the planet. It’s about innovation. Putting people first. And doing the right thing. Like, being the first airline to hire a Black female pilot. The first to use sustainable fuel. The first to mandate Covid-19 vaccines and save employees lives.
This is the story of an airline when Good Leads The Way.
And it’s just getting good.
SHORTY AWARDS
1x Gold Rebrand Campaign
1x Silver Employee Engagement
This is the story of an airline. One you haven’t heard before. And if that track sounds familiar…yes it’s from the movie Rudy ;)
This one’s a saga about helping protect the planet.
No story is complete without its hero characters. So we put employees in the spotlight. A really, really big spotlight.
We told our story on social in bespoke edits full of imperfect, captured moments.
And we took out a whole six pages in the New York Times. Because trust us, this story is a real page turner!
Agency Creative Credits 72LA:
Creative Directors: Tim Howman, Josh Hacohen, myself
Art Directors: (Senior) Kailey Riggen, Tessa Memmott
Writers: (Senior) Lulu Wimberly, Emily Rhodes
ECD: Lauren Smith
CCO: Matt Murphy