People really crave Dr Pepper. And we aim to satisfy that craving. No matter what. *cue ominous music*

KEY TAKEAWAY: You can’t un-shatter a window.

PRE-ROLL

THE ACTIVATION

We picked one lucky fan's tweet and decided to make her dreams come true for real for real. The internet lit up with the news, landing on Huffington Post, USA Today, Delish, and Thrillist to name a few--not to mention countless TV news shows. All in all, 150 million earned media impressions on a very, very small budget.

THE TWEET:

THE RESULT:

We filmed the whole thing in 9x16 and cut together a mini-documentary, which ran exclusively on Snapchat:

Agency Creative Credits TRG:

Creative Director: Brian Linder
Senior Writer: myself
Senior Art Director: Kyle Kelley